About Us
We are a Third Party Administration firm which provides full-service retirement plan consulting, and administration. We specialize in designing and servicing participant directed 401(K), 403(b), 457 plans, and other types of qualified retirement plans. PRP is a non-producing TPA. We do not sell insurance or investment products.
We were formerly known as “Alliance Benefit Group Wisconsin.”

Cathy (Atkinson) LeRoy
Account Manager
After graduating with a Bachelor’s Degree in Business Administration from the University of Wisconsin – Eau Claire, Cathy began her career working for a trust company in Denver, Colorado. She has over 20 years’ experience administering IRAs and qualified plans. She worked for a local TPA firm before joining PRP as an Account Manager. Cathy has her Qualified 401(k) Administrator designation from the American Association of Pension Professionals and Actuaries (ASPPA).
Brandon Zinkle
Account Manager
Brandon joined PRP after graduating from Madison Area Technical College with an Associate Degree in Accounting. During college Brandon worked for a large agribusiness in Madison as warehouse supervisor. He applies his organizational and interpersonal skills as an Account Manager at PRP, and is completing ASPPA coursework.
Ashley Witte
Account Manager
Ashley has nine years of experience working with qualified retirement plans. She graduated with a Master’s Degree in Accounting from the University of Wisconsin – Whitewater and is an Account Manager with our firm. She began her career at a CPA firm in Brookfield, WI, performing tax services. Ashley has attained her Certified Public Accountant (CPA) designation and is completing ASPPA coursework.
Michelle Konarske
Account Manager
Michelle has almost 20 years of experience in retirement plan recordkeeping, previously employed by a local CPA firm in the Retirement Plan Services division. She has also worked in the investment division of a bank and the internal accounting side of a large insurance company. She is an Account Manager at PRP. Michelle graduated from the University of Iowa with a BBA in Finance and an emphasis in Accounting.
Emily Rausch
Account Manager
Emily graduated with a Bachelor’s Degree in Business Management and Music from Ripon College, and worked as Project Manager specializing in reporting and population health before joining PRP. Emily brings her organizational skills, her attention to detail, and her reporting skillset to her work as an Account Manager. She is completing her ASPPA coursework.
Karla Wells
Account Manager
Sara Niedzwiecki
Account Manager